KINDRED FAMILY LAW 
brand design


My client was looking for a logo that represented her business as a beacon of trust, responsible for the care of the most precious people and their relationships. Her law firm focuses on being a guardian for families, so she wanted a strong symbol representing that connection. We ended on a design that was a take on the Tree of Life, which commonly represents the interconnectedness of everything in the Universe. It symbolizes togetherness and serves as a reminder that you are never alone or isolated, but rather that you are connected to the world, your family and your ancestors. She wanted fall colors and an Earthy vibe, with a clean and modern typeface included. 


R O L E
Concept and creation
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